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    South Korea's Hui Wei Shi: chemical fiber industry entered the idea war

    Update:2019-12-09
    Abstract:

    The transition period of China's textile industry has c […]

    The transition period of China's textile industry has created unlimited opportunities. As the representative of the differentiated and high value-added products of the polyester chemical fiber industry, HUVIS Co., Ltd. of Korea recognized the rare opportunities in the Chinese market in this period, and worked hard to deepen cooperation with more Chinese enterprises. Work with Chinese companies to develop a development line that is in line with the world trend and in line with China's national conditions.
     
    Where are the specific opportunities? First of all, pay attention to the current situation. The textile industry has entered an era of excess in the entire industry. It is difficult for textile and apparel companies to create new glory by relying only on product prices. Enterprises that want long-term development have begun to abandon their previous development ideas of expanding scale and reducing costs. The new concept meets the new needs of the market as a breakthrough point.
     
    Second, China's economic development is in a transition period. China's policy of expanding domestic demand and the improvement of the mass consumption power are the guarantee for the expansion of market capacity. Just as Minister Li Yuanyou, the chief representative of the filament department (China) of Korea Weiss Co., Ltd. said, China is now the world's production and consumption center. The world only knew "MADE IN CHINA" before, and "MADE FOR CHINA" will be popular in the future. As the leader of the industry technology, South Korea Huiwei Shi knows what the Chinese market needs, and also knows how to follow and lead the market from the experience of the world's textile and apparel trends.
     
    Again, the international environment creates more opportunities. China and South Korea are negotiating an FTA free trade agreement. According to the process, an agreement will be reached at the latest in 2015. Soon, textile trade between China and South Korea will usher in an era of zero tariffs. Li Yuanyou said, "Textile companies in both countries will meet each other's challenges. South Korea's Huiweishi has already seen this opportunity to reshuffle. Advance deployment, strong cooperation, and win-win cooperation are our long-term in the Chinese market aims."
     
    Recognize the development trend of chemical fiber
     
    Compared with natural fibers, polyester filaments are relatively inexpensive and versatile. Li Yuanyou believes that the development of polyester filaments needs to consider two issues: one is how to replace natural fibers; the other is to add functions that natural fibers do not have.
     
    汇 Polyester filaments from South Korea's Huiwei Shi are mainly targeted at women's wear, men's wear, and functional sports and leisure fabrics. The largest market is women's wear. South Korea's Huiwei Shi found that the world's women's market is now mainly concerned with color, gloss, feel, style, etc., especially for elasticity.
     
    Li Yuanyou said that almost every piece of Chinese women's clothing must have elasticity. In addition to the elastic fabrics added with spandex, polyester stretch fabrics have become more popular in the past two years. Last year, SSY was particularly easy to sell. This year, PWY was particularly easy to sell. CEY, which has excellent velvet feel and flexibility, has become a star product of the company. According to market needs, South Korea's Huiweishi has developed a series of products with high elasticity, high F-number HSY, and velvety skinny. It is not difficult to find from international fashion trends that in recent years, women's clothing has more and more requirements for special gloss, so South Korea's Huiweishi has developed products such as imitation acetate fiber EBBR and LUMF with flashing effect.
     
    But the biggest problem that plagues polyester-nylon composite yarns: poor dyeing depth and low color fastness have not been solved. Therefore, polyester-nylon composite yarns can only be used in fabrics with low color requirements. At present, South Korea's Huiwei Shi Company has overcome this problem. The SPN fine denier polyester nylon series and PNH high shrink polyester polyester nylon series developed can guarantee color fastness above the third level, and the PNH series can even reach above fourth level, and Bright color, plump and delicate.
     
    As a result, the advantages of polyester-nylon composite yarn will be further released, and its application fields will continue to expand. In addition to clothing applications, shoes, bags, home textiles and other imitation leather applications are now being promoted.
     
    Summarizing the current development model, Li Yuanyou believes that the new additive technology + fashion trend + idea is the development path that chemical fiber enterprises should follow.
     
    Specifically, additive technology is the mainstream technology to realize the functionality of chemical fiber filaments, which is in line with industry and market trends, while the other two points require in-depth analysis of the company's satisfaction of regional culture and market demand. Li Yuanyou also said bluntly. Generally speaking, it is really difficult to have a good idea.
     
    However, as a filament expert, South Korea's Huiweishi has a deep understanding of product performance and market demand. For example, they developed XN, a dyeable polypropylene fiber. The reason is that polypropylene does not absorb water, is lightweight, and has poor thermal conductivity and good thermal insulation. All features meet outdoor requirements and their performance is almost perfect. They have overcome the problem of dyeing and achieved the world's first large-scale production. This product is very popular among Guangzhou customers.
     
    Li Yuanyou said that the current textile industry is a war of ideas, but the situation in different regions at home and abroad is different, and companies need to know more about the market.
     
     Grow with the Chinese market
     
    Paying so much attention to the market, then, from the perspective of South Korea, what are the differences between the Chinese market and the European and Korean markets?
     
    Li Yuanyou introduced that the European market revolves around products and the Chinese market revolves around prices. This is the main difference between the two. The European market places great emphasis on product quality, and has strict requirements on product quality and performance. It is very difficult to become their supplier, but once they become their supplier, it is not easy to change. As a result, South Korea ’s market in Europe is relatively stable.
     
    In China, fabric companies pay too much attention to prices. Compared to the focus on products, Li Yuanyou thinks that most companies are fighting price wars, but they don't pay much attention to the performance of the products. Moreover, too many fabric companies are seriously homogenized. Everyone is working to reduce costs, so the overall quality is not as good as in Europe.
     
    Li Yuanyou believes that Chinese customers' calculation of costs is too simple. It is only sensitive to the number of dollars per ton, and forgets the issues of yield and processing efficiency. Some products of Korea Weiss are more expensive than similar products in China, but in addition to the most important improvement in the quality of the finished product, the customer can also effectively reduce the defective rate and greatly increase the production efficiency. This has reduced costs for businesses.
     
    The Chinese market is in a period of transition. Li Yuanyou said: "We are optimistic about the future market of China, and we have found that more and more companies have begun to value products and are willing to set benchmarks for product quality with those companies that want to do a good job." This business atmosphere is more difficult, but Li Yuanyou still expressed his will: growing with the Chinese market, South Korea's Hui Wei Shi is looking forward to this change.

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